For training providers across England

There are adults eager to retrain.
They just don't know you exist.

The number one challenge providers tell us is not enough enquiries. We find motivated adults, screen them for eligibility, and send them straight to you. Your first 3 enrolments are free.
Government-funded Loan-funded Self-funded
Untapped
81%
had never heard of training options like yours before we reached them
Exclusive
92%
had not spoken to any other training provider
Ready
64%
were highly motivated and wanted to start as soon as possible

Source: SwitchLeads screening data, 871 respondents, Q1 2026

3 FREE enrolments
Start your pilot today
No upfront cost · Pilot rate locked in permanently · Cancel anytime
Prefer to talk first? Book a 15 min call →
The problem

Most providers are fishing from the same small pool.

The adults who already know training exists represent a fraction of the eligible market. Everyone is competing for the same people. The rest have never been reached. Not because they are not interested, but because no-one has found them yet.

81% Never heard of training options like yours
19% Already aware
Unreached, available to you
Contested
Adults never reached by any provider
The pool most providers already compete for

Source: SwitchLeads screening data, 871 respondents, Q1 2026

The solution

We find the adults no-one else is reaching.

SwitchLeads runs targeted paid campaigns across England to find motivated adults who are ready to retrain but have never heard of your programme. Every enquiry is screened for eligibility and intent before it reaches you. You pay nothing until someone enrols.

01

We find them

Targeted paid social campaigns in your region and subject area, managed entirely by us
02

We screen them

Eligibility and intent confirmed before any enquiry reaches your team
03

You enrol them

You only pay when a learner enrols on your programme, not before
Why SwitchLeads

A different kind of lead generation

Most lead generation puts the risk on you. We built SwitchLeads the other way around.

Traditional
What you are probably used to
Recycled enquiries shared between providers
Retainers and media spend required upfront
No eligibility screening, you do the filtering
You pay whether anyone enrols or not
Generic campaigns, not built around your programme
SwitchLeads
The SwitchLeads way
Exclusive enquiries, never shared with another provider
No upfront cost, no retainer. We manage everything
Every enquiry pre-screened for eligibility and intent
You only pay when a learner enrols, not before
Built around your programme, funding type and region
Get your first 3 enrolments free →
How it works

From registration to your first enquiry in under a week.

No agency brief, no media budget, no in-house team required. We handle everything. You just work the enquiries.

Funding routes
Adult Skills Fund Skills Bootcamps Free Courses for Jobs Advanced Learner Loans Self-funded
Subject areas
Digital & Tech Health & Social Care Construction Business & Admin Creative & Media And more
01

We find motivated learners

Targeted paid social campaigns in your region and subject area. Creative, targeting and budget are all managed by us. No agency brief. No media spend to manage. No in-house team required.
02

You receive a qualified enquiry

Every lead is screened for eligibility and intent before it reaches you. Your team starts the conversation already knowing who they're talking to and whether they're ready to commit.
03

You only pay when they enrol

No upfront cost. No fee per enquiry. No monthly retainer. Your first 3 enrolments are completely free. After that, you pay only when a learner enrols. Not before.

Pilot rate locked in permanently

The rate you join at is the rate you keep, however we grow.

Rolling monthly, cancel anytime

No minimum term, no exit penalty. Just 30 days notice to stop or pause.

Live in under a week

From registration to your first enquiries in as little as 5 working days.
What you receive

What arrives in your inbox

Every enquiry is delivered ready to work with. Your admissions team starts the conversation already knowing who they are talking to, why they want to retrain, and whether they are ready to commit.
SwitchLeads: New enquiry
SM
Sarah Mitchell
just now
Eligible
Location
Manchester, Greater Manchester
Employment status
Currently employed, wants a career change
Primary motivation
Move into a completely different career
Course interest
Data and analytics · IT and Cyber
Ready to start
As soon as possible
Funding route
Advanced Learner Loan · confirmed eligible
19+ ✓UK resident ✓Not in FTE ✓Consent given ✓
Exclusive to you, not shared with any other provider
  • Full name and contact details
  • Current employment status
  • Highest qualification level
  • Primary motivation for retraining
  • Course area of interest
  • How quickly they want to start
  • Funding route, confirmed at point of enquiry
  • Consent for a provider to make contact
Delivered however you work
✉️
Email
Enquiry arrives directly in your inbox
📊
Spreadsheet
Added to a shared sheet in real time
🔗
CRM integration
Pushed directly into your existing system
SwitchLeads: New enquiry
SM
Sarah Mitchell
just now
Eligible
Location
Manchester, Greater Manchester
Employment status
Currently employed, wants a career change
Primary motivation
Move into a completely different career
Course interest
Data and analytics · IT and Cyber
Ready to start
As soon as possible
Funding route
Advanced Learner Loan · confirmed eligible
19+ ✓ UK resident ✓ Not in FTE ✓ Consent given ✓
Exclusive to you, not shared with any other provider
Pricing

Simple, performance-based pricing

No retainer. No upfront cost. You pay per enrolment. Not per enquiry, not per click.

To get started
Free
Your first 3 enrolments
Start with zero financial commitment. See exactly how SwitchLeads works before spending anything.
No card required
Government-funded
£150 / enrolment
Adult Skills Fund · Bootcamps · Free Courses for Jobs
Flat fee. Billed only when a learner enrols. Never on enquiry.
Loan & self-funded
15% of fee
Min £75 · Max £150 per enrolment
Capped at £150 so you always know your maximum cost per enrolment.

Pilot rate locked

The rate you join at, you keep

Rolling monthly

30 days notice to cancel

Enquiries sent instantly

In your inbox as soon as screened

Billed on enrolment

Never on enquiry
3 FREE enrolments
Ready to fill your pipeline?

Register today and your first three enrolments cost nothing. No retainer, no agency brief, no risk.

No upfront cost · No card required

FAQs

Common questions

Everything training providers ask about learner referrals, funded course lead generation and how SwitchLeads works.
01
How do you find learners for training providers?
We run targeted paid social campaigns on Meta across England, reaching adults who are ready to retrain but have never heard of your programme. 81% of the adults we reach had no prior awareness of training options like yours. We handle all creative, targeting and budget. You just work the enquiries.
02
What does pre-screened mean in practice?
Before any enquiry reaches you we confirm age eligibility, UK residency, employment status, course interest and intent to start. We only pass enquiries that meet your criteria. Your admissions team starts every conversation already knowing who they are talking to and whether they are ready to commit.
03
How many learner enquiries can I expect?
Volume depends on your region, subject area and funding route. During onboarding we agree expected volumes based on local demand. Your pilot starts within five working days so you can assess quality and volume before making any financial commitment. We scale campaigns up or down based on your capacity.
04
What if a learner enquires but does not enrol?
You pay nothing. SwitchLeads charges only on enrolment. Not on enquiry, not on contact, not on application. If a learner does not start your programme there is no fee. Invoices are raised only once a learner enrols, and you have a 14-day window to raise any dispute.
05
Is using a learner referral service compliant with ESFA funding rules?
Yes. SwitchLeads is a marketing channel. We refer motivated adults to your programme. Your eligibility checks, enrolment process and compliance obligations remain exactly as they are. We do not claim funding or deliver training. Using SwitchLeads is no different in compliance terms to running your own paid social campaigns.
Still have questions?
Our team will walk you through how SwitchLeads works for your specific programme, funding route and region. No obligation, no sales pitch.
Book a 15 min call →
Get started today

Your pipeline won't
fill itself.

Every week you wait is a week of enquiries going to someone else. Register today and your first three enrolments cost nothing. No retainer, no agency brief, no risk.
  • First 3 enrolments free. No upfront cost, no card required
  • Exclusive enquiries, never shared with another provider
  • Pay only when a learner enrols, not before
  • Live and receiving enquiries within 5 working days
3 FREE enrolments
Start your pilot today
No upfront cost · Pilot rate locked permanently · Cancel anytime
Takes less than 2 minutes
or
Prefer to talk first? Book a 15 min call →