New data from over 800 pre-qualified adults actively seeking funded digital retraining, and why most providers aren't reaching them.
Most providers are marketing to the same narrow pool of already-aware adults. This report shows you who the other 81% are, what is driving them, and what it takes to reach and convert them into confirmed starts.
The data is drawn from our own paid social campaigns across England. 871 real adults. Not modelled. Not estimated. Every person in this dataset responded to a campaign, completed screening, and confirmed they were actively looking to retrain.
Switchable is a specialist learner recruitment service for funded digital training providers in England. We run targeted paid social campaigns to find eligible adults who are motivated to retrain, pre-qualify them against core eligibility criteria, and pass confirmed enquiries directly to providers.